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CEOs  •  Presidents  •  CMOs  •  VPs and Directors of Marketing  •  Marketing Managers and Communicators

Business Marketing Association

 

 


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September 17

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BMA Report Engaging Millenials

BMA | The Forum
REPORT: Millennials in the Workplace

With the Millennial Generation poised to transform the world as we know it within the next five years, business-to-business companies must prepare now for the effect they will have. Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees. more

Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing your development as a b2b marketing professional. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its b2b marketing community through education, professional development, and peer networking. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. SoCal BMA focuses on meeting the challenges presented in business marketing and communications, day in and day out. more

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SoCal BMA Welcomes New and Renewed Members

Ellen M - Manager, LA-Torrance    Paul B - President, OC-Orange    Ryan R - CEO, OC-Irvine
Jayne M - Manager, OC-Fullerton    Greg E - CEO, SD-San Diego    Brian B - Director, OC-Irvine
Jenna T - Coordinator, LA-North Hollywood 
  Lindsay D - Manager, OC-Irvine    Sandra B - CMO, OC-Santa Ana

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Career Connection | Job Bank SoCal BMA's Job Bank brings together companies and job seekers involved in all aspects of marketing and communications. Companies reach qualified marketing professionals by listing their job openings online. Job seekers view the listings to find suitable opportunities. Companies and job seekers contact each other directly. more

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BMA SmartBrief Daily news for b2b marketers delivers the latest need-to-know industry news and information smart decision makers need. With so much information out there and so little time in the day to read it all, the stories are meticulously picked for content, and delivered straight to subscribers' inboxes or mobile devices - with the most relevant and important news - summarized, linked to the original sources, and delivered to you for FREE in one-stop-shop daily e-newsletters. more.

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